I’m modifying my logo a bit for my new website launching in September, and I’m all tangled up with internal conflict – maybe you can help.
I know what I’d like to be incorporated with it – Spiders, Geometry, Symmetry or Asymmetry, Negative Space and possibly my current logo.
I sound like so many of my clients right now. …but not the good clients that say, “You’re the designer, I trust your judgement!” The picky clients that ask for endless revisions and keep saying, “It’s good, but…something isn’t right.”
I wonder if I attract these clients because I have this problem internally. I’ve always said, the hardest client to please is myself. Second guessing and self-doubt are my main obstacles.
I’m wanting the same thing that a lot of my clients ask of me. I want it to represent so many things in a glance. …and it’s a bit unreasonable.
The work I’m going to showcase will be about angles, contrast, asymmetry, symmetry, geometry, nature, and oddities – mixed in with symbolism and personal insight into how these things relate to life.
Elegant, but not girly.
Edgy, but not scary.
Fun, but not cartoony.
Bold, but not boring.
I want it to look good on screen and in print.
I want it to be a good watermark.
I want it to be scalable.
I want it to be the most amazing thing ever made.
This is why I feel like I have a lot of patience for the client – I feel exactly like them. All the time. On every design project I do.
“I’ll know it when I see it!” …but actually, I won’t.
I’ll know it when it’s put in to action.
Negative space logos are my favorite – but I’m not minimalist. Which is very popular right now… but not at all who I am. And not really a job I enjoy doing.
Anyone that knows me probably wouldn’t use the word “minimal” to describe me in ANY way. I like vintage, geometric, eclectic, and weird things.
Logos ‘should’ be inherently simple, easy to understand at a glance, easy to remember, and unmistakable. Can this be done without being boring minimalist?
“A genius hits a target no one else sees.”
Most of my projects are minimalist and simple designs. None of which I’m particularly proud of and have yet to point to one and say, “Yeah, I did that!” A lot of them tend to be corporate boring jobs. And frankly, I‘d rather Not attract more of that type of work. …But money is money. So here we are. A logo is the equivalent of ‘dressing for the job you want’.
I’m sick to death of minimalism and perfect lines. I hate perfection. It’s So Boring.
Recently, I had a different type of client (@TangerineCoastalMarket
) who didn’t want simple or minimalist (which is in high demand right now), but instead wanted vintage, abstract, and almost realistic logo. That project was a lot more fun and fulfilling than most of my previous projects.
With this logo, I’d like to see if I can attract people looking for a more risky style.
This is my internal debate – should I ‘follow the rules’ or just go with my gut?
Here’s a few below I feel like are ‘close’. I’d LOVE to get feedback from you guys to see which one is liked more.
VOTE! A. B. C. D. or E.
Which one sticks out to you the most?