Blogging (or Lack Thereof)

Back in November ’18, I took an awesome blogging course through a good friend of mine : A Content Strategist and Writing Coach (Isn’t that an beautiful title?)

At the time, I had also been investigating building my website and online presence to develop an ‘audience’.

Because that’s what I was supposed to do.
And that’s all I knew.

It seemed to me like the blog posts weren’t meant to foster an on going relationship between the writer and the reader (because, who has time for that?), but instead snag the random unsuspecting googler into your site to click on an affiliate link.
So, I’ve had a bit of internal conflict about this.

But I get it, it’s business.

Before facebook and instagram, back in the days of ICQ – I had an online blog for journalling and it was a lot of fun.

Blogging for business isn’t like that AT ALL.
I had no idea where to start. Monica’s course gave me the basic information to grow my blog into whatever I wanted it to be, whether that be just a run of catchy headlines for money making affiliate links or a well thought out way to just write therapeutically.

THANK GOD the course has lifetime access, because it’s now a year later, when things have settled down from the move and a rush of client work, that I can revisit what I learned through the course and put it into practice.

The first thing she talks about in the course is to determine your blogs purpose. I don’t want my blog to be salesy, I want my blog to help people (especially other freelancers), and *most importantly* I want to have fun with it without pressure.

Through the course, I learned:
Your blog can be whatever you want it to be.
Structure is your friend!
Blogging takes a significant amount of time – but you can do it in small chunks to make it manageable.

The amount of clarity I gained through her course is startling, and I had some unexpected revelations:
I don’t care if I have subscribers.
I’d rather put my time and energy into my ‘bread and butter’ of designing than blogging.
I have no patience for formatting text.

I think it’s more important to be honest with yourself than to force yourself into certain “supposed to’s”.
Once I set that aside and started looking at the information as steps rather than DO ALL OF THIS RIGHT NOW, I actually had motivation to write again.

Timing is also important. I’ve been neck deep in projects for months now and staving off burnout. It could be I get really into this in the future when things are slow and I have all the information I need to do that.

Even though my blog isn’t as pretty and pure as Monica’s – and might not ever be – it’s a start. And, at least now I know the purpose of it : To help people and to have as an outlet for myself.

Notice making money isn’t in there? I might try the affiliate linking thing out here and there, but I don’t want that to be the focus.

The focus is to share what I’m learning and have learned.

Tell me your thoughts!

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